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  If your offer isn’t clear, no ad can save you. Fix the pillars, then scale   Pillar 1: Product → Package the Win Identify the #1 pain your ideal neighbor wants gone this week. Create named packages with scope, timeline, and proof. Add a low-commit consult: “$49 15-minute diagnosis, applied to service.” KPI: Close… Continue reading The 4 Pillars of Local Marketing, Done Right

If customers find you on Maps, this is your playbook. Four focused weeks, one measurable outcome: more qualified calls from local search. Week 1: Get the Setup Bulletproof Primary + supporting categories: Choose the primary that aligns with revenue and add 3–5 supporting options. Service menu with price signals: List specific services; add city names in… Continue reading The 30-Day GBP Sprint to Win More Local Clicks

 Your Accessibility The fastest route to internet visibility is often the simplest: make your site easy for everyone to use. Web accessibility and SEO overlap more than you think. For example: Adding alt text improves both user experience and keyword optimization. Structuring pages with H1, H2, H3 tags helps screen readers and Google. Descriptive link… Continue reading Accessibility + SEO = Internet Visibility Now